Looking back several generations, the costs and challenges of photography and videography limited how much media we could create. Brands didn’t face this challenge – flush with the money and resources to create the most effective media. Today’s smartphone-rich world, however, affords everyone the opportunity to participate in storytelling.
Now, capturing is the easy part – we do it constantly through the phones we carry or the devices we wear. The number of recorded moments were small in comparison. In 2011 alone, we took 11% of all the photos ever taken, and in 2013 we’re projected to have captured 3.5 trillion. These artifacts of time were once precious, once Kodak moments, but we’ve become so rich in visual memories that we make them self-destruct. And maybe it’s better that way.
We have an infinite amount of perspectives to shape our narrative, but this doesn’t mean that we’ve become better storytellers. With this influx of media, it’s no longer up to brands to create the media, it’s up to brand to craft the story. The fundamental challenge is to process and package those moments to tell amazing stories that stop time and capture our imagination.
Every image tells a story, but we’re beginning to see trillions: trillions of images, trillions of stories, trillions of Instagram moments — but no narrative. What’s missing is the care and curation that makes stories great. This is every brand’s greatest opportunity.
(via Greg Narian, in Brian Solis blog)
10 Incredible GIFs Showing How Aging Changes Our Appearance
It’s always amazing to see childhood photos of old people you know and see how they looked when they were our age (or younger). Sometimes they look almost identical, sometimes they look like 2 different people. Aging is something unpredictable and there is no real way to know how it’s going to affect each face and what is going to be the ‘final result’. In this interesting project, a photographer photographed 10 elderly people to match a photo taken of them 50-60 years earlier. Check out the before/after in 10 GIFs below.
One noticeable thing in all photos is the known ‘random fact’ that the ears and nose are 2 body parts that never stops growing and getting bigger – from birth to death.
“Candy number shoot inspired by my Lolli-POP book/project, i was hired by Wired magazine to shoot few products cover with candy and they also sent me a font to make about 20 lollipops for their gift guide.”
Candy Numbers for WIRED Magazine USA by Massimo Gammacurta